About Us

Our products are rooted in science, and treat the cause of strewth marks - the breakdown of collagen and elastin. We only create products using ingredients and treatments that have been clinically proven to work in peer-reviewed medical journals.

We’re extremely confident that our products will reduce your stretch marks which is why we provide a 90-day money-back guarantee.

Many customers see lasting improvements in as little as 2-4 weeks, but for optimal results, we recommend continuing the treatment for the full 12 weeks. During this time, our hero ingredient, TECA, has been clinically proven to reduce the size and colour of stretch marks by up to 40%.

Healing skin requires patience. In the early weeks, the cream gets to work by soothing damaged skin cells and activating fibroblasts to repair the collagen and elastin fibres. As you continue the treatment, your skin will start to re-plump and re-densify, revealing a smoother, more resilient appearance.

For those looking for a quick confidence boost, our cream also delivers instant benefits. In just 10-30 minutes, it visibly fades and plumps stretch marks while firming and tightening the skin. While this effect is temporary and will wash off, it offers a powerful, immediate transformation that complements the long-term healing process.

Absolutely! 90 days is the minimum period we recommend using our products for, but you can continue using the products for as long as you like, especially if you are continuing to see improvements. You may also choose to keep using our Redefining Stretch Mark Cream on an ad hoc basis when you would like to enjoy its instant plumping and smoothing benefits.

Our products are formulated without known harmful ingredients for pregnant or breastfeeding women, such as retinoids, phthalates, and parabens.

To help with your decision-making, we also commissioned a Toxicological Chemist and Safety Assessor to conduct a detailed toxicological assessment, which concluded that our formula poses no significant risk when used as intended during pregnancy and breastfeeding.

Consult your healthcare provider to ensure this product is suitable for your individual needs.

Yes, our products are vegan and have never been tested on animals.

We carefully formulate our products without parabens, phthalates, sulfates (SLS/SLES), petrolatum, formaldehyde, or formaldehyde-releasing agents.

To clean the tool, simply rinse it in warm water after each use, then spray it with a sterilising spray (isopropyl alcohol solution) before each use. For a deeper clean, you can also soak it in soapy water overnight and/or use a toothbrush to clean.