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Best for: Reducing the appearance of stretch marks

Redefining Stretch Mark Cream

Redefining Stretch Mark Cream

The product that redefined what stretch mark creams can do:

  • Visibly improves stretch marks, new and old
  • Formulated with TECA™ for a targeted daily stretch mark routine 
  • Actigym™ improves the look of firmness and skin definition

100ml | £0.36 per ml

FOR BEST RESULTS

Get the full programme for no extra cost

Cream, serum and microneedling tool included for the same price as the cream alone.

View the Programme
Purchase Options:
Best Value
Free Next Day Delivery on All Orders
4.56/5 from 465 reviews
20+ awards
87% saw visible improvement
12 weeks money-back guarantee
★★★★★

"I had tried so many creams before that didn’t even scratch the sides of my stretch marks, but with this cream I noticed a difference after a couple of weeks of using it everyday!"

Tp
Read all reviews

Description

Enjoy visible results when you need them most. Our multi-award-winning cream is formulated to support collagen and elastin, helping improve the appearance of stretch marks over time.

With TECA™, studied for its skin-renewing properties, the formula helps improve the look of size, colour and texture, while Actigym™ supports firmer-looking, more refined skin.

 PLEASE NOTE: Each tube lasts approximately one month. We recommend consistent use for at least 12 weeks to see visible improvement. Results take time — this cream works best as part of a continued routine.

Ingredients

KEY ACTIVES: 0.5% TECA™, 5% ACTIGYM™, 4% Centella Asiatica, 3.8% Peptide Complex, 2% Probiotics, 2% Vitamin C,1.5% Polyglutamic Acid, 1% Hyaluronic Acid, 1% Vitamin E, 1% Vitamin B3.

INCI: Water, Glycerin, Ethylhexyl Palmitate, Centella Asiatica Extract, Aloe Barbadensis Leaf Juice, Squalane, Chrysanthellum Indicum Extract, Portulaca Oleracea Extract, 3-O-Ethyl Ascorbic Acid, Betaine, Mentha Arvensis Leaf Extract, Saponins, Triticum Vulgare (Wheat) Germ Oil, Pelargonium Graveolens Extract, Polyglutamic Acid, Sophora Angustifolia Root Extract, Hyaluronic Acid, Niacinamide, Lactococcus Ferment Lysate, Oligopeptide-1, Acetyl Tetrapeptide-9, Hexapeptide-9, Tripeptide-1, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Ceramide NP, Asiaticoside, Madecassic Acid, Asiatic Acid, Bisabolol, Butyrospermum Parkii (Shea Butter), Tocopheryl Acetate, Bifida Ferment Lysate, Bacillus/Soybean Ferment Extract, Caprylic/Capric Triglyceride, Xanthan Gum, Hydrogenated Lecithin, 1,2-Hexanediol, Pentylene Glycol, Hydrolyzed Pearl, Butylene Glycol, Sodium Benzoate, Hydroxyacetophenone, Acetic Acid, Lactic Acid, Ethylhexylglycerin, Polysorbate 20, Phenoxyethanol, Sodium Hyaluronate, Aroma.

How to Use

Apply twice daily, every morning and evening. Use a thin, even layer – around the length of a fingertip – per application. Each tube lasts approximately one month when targeting a single area, such as the stomach, hips, thighs, or chest

What to Expect (Timeline)

Skin renewal takes time. Here’s what you may notice over 12 weeks of consistent use:

Month 1 – Skin feels calmer and more hydrated, with early improvements in overall tone and comfort.

Month 2 – As your routine continues, collagen and elastin are supported, helping improve the look of firmness and elasticity.

Month 3 – Skin appears smoother and more refined, and stretch marks look lighter and less noticeable.

Shipping & Returns

Free shipping with Royal Mail on orders over £50. Delivery takes 1-3 days.

Next-day shipping also available.

Order before 6pm for same-day dispatch!

Unhappy with your Programme results? After completing the 12-week Programme, get in touch about the money-back guarantee.

View full details

Cream-only route

A straightforward stretch mark cream routine

Redefining Stretch Mark Cream is the topical-only option for people who want a simple daily routine for visible stretch marks. No cosmetic can promise to erase stretch marks completely, and individual results vary.

Choose the cream when
You want a topical routine without the additional tool and serum steps.
Choose the Programme when
You want Stria Lab's complete, structured routine in one supply.
Set realistic expectations
Stretch marks often fade over time. Product evidence and consistency matter more than absolute promises.
Compare the full Programme Read the evidence guide
Pregnancy
Breastfeeding
Money-back Guarantee
Vegan
Cruelty-free
Clean
Award-winning
Dermatologist-backed
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”

Trusted By Thousands Worldwide

Improvements in just 11 days

I have only been using this product for 11 days and can already see a difference! So happy with it!

Meg
VERIFIED
Redefining Stretch Mark Cream

Redefining Stretch Mark Cream

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I am amazed!

I have been using these products for around 3 months now and I am amazed! I genuinely thought there was no saving my stretch marks but my picture I have shown speaks for itself ! I will continue to use these products and recommend to anyone who has stretch marks !!!

VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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Amazing

It’s like I’ve had a visible lift. Definitely getting more to continue this journey to body confidence.

- Enya
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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Renewed Confidence!

After my first baby it took a while to come to terms with my new body, but this gave me my confidence back!

Meg
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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This cream has changed my life

This cream changed my life i have tried every over the counter products including bio oil to no avail and i stumbled upon this cream it has been a game changer my stretch marks are barely noticible now

Tyler
VERIFIED
Redefining Stretch Mark Cream

Redefining Stretch Mark Cream

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STICK WITH IT

After 8 weeks, my stretch marks are much less dimply, and the colour is starting to fade. It took a month to really start to see a difference.

Carly H
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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my stomach is tightening faster this time round

I am on week 3.5weeks into using this product and I can see a difference in the pigmentation of the stretch marks on my stomach.They are not as purple as they were and definitely more reduced I started using this only 2 weeks after giving birth so my stomach is, as expected, still recovering and this is my second child. I have noticed that my stomach is tightening faster this time round

Gem X
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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1 month in and just WOW

This is the same leg. In the same position. Photos taken one month apart. I actually cant believe the results! I’ve been using the kit religiously as instructed and it works amazing. Over Summer I haven’t wanted to get in my bikini because of my stretch marks, but now I’m much more confident! Thanks you so much Strialab! I will be telling all my friends!

- Justine A.
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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Very happy with the progress so far.

I’ve been using this cream twice daily for the last 4 or so months and have definitely seen visible improvements on my stretch marks. I have also been using the microneedle roller more frequently than recommended, around 2-3x week which I think has helped. Very happy with the progress so far.

Lauren
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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I recommend to all my Mummy friends

From the first time I used it I was instantly shocked at the results. I haven’t been great at being consistent with the product but have been hugely impressed with the difference it’s made regardless. I recommend strialab to all of my other mummy friends.

- Jessica.
VERIFIED
Redefining Stretch Mark Cream

Redefining Stretch Mark Cream

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Amazing Cream

Loved it only used for 2 weeks and already can see my marks fading

- Patricia
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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Fantastic improvements

I treated the red stretch marks on my hips which were really noticeable in a bikini. After one month, they’ve faded so much and the skin looks much smoother

Pheebs
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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I hope my pictures will help others

My marks healed quite well after pregnancy, but then stopped getting better. I gave this a go and my skin is now much smoother and more

Anon
VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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I would like to thank Strialab

I would like to thank Strialab for treating my 20-year-old stretch marks and firming tummy. I am 61 and thought I was well passed anything changing.

VERIFIED
Stretch Mark Programme

Stretch Mark Programme

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12-week use

Been using Stria Lab Stretch Mark Cream for three months now. The difference is amazing. My stretch Marks are less prominent almost half disappeared or have shrunken in size. My thighs are more firm and skin tone are more even. What a game changer.

- Lesa
VERIFIED
Redefining Stretch Mark Cream

Redefining Stretch Mark Cream

Shop Now
Most Popular

The System That Actually Works

Cream + Microneedling Tool + Cellular Repair Serum – targeting stretch marks at the source.

87% saw visible improvement
80% saw lighter colour
77% saw reduced depth
  • Our #1 Bestseller
  • Dual-action, science-backed system
  • TECA™-powered topical formula
  • 12-Week Money-back Guarantee
Start Your Repair Programme
Free Shipping 12-Week Guarantee Dermatologist Endorsed
MONEY-BACK GUARANTEE
The System That Actually
Your first 12 weeks

Your first 12 weeks

Our highly-acclaimed programme delivers visible, lasting results, by strengthening collagen and elastin.

Tick Weeks 1-4: Soothes & Supports
Your skin begins to calm as deeper skin renewal is activated.
Tick Weeks 3-8: Enhance Collagen & Elastin
Collagen and elastin are produced and strengthened, improving firmness and elasticity.
Tick Weeks 7-12: Refines Skin Structure
As skin structure becomes stronger and more resilient, your skin becomes firmer, and stretch marks begin to visibly reduce.
Tick 12 Weeks & Beyond
12 weeks is the minimum timeframe for optimal results. Continue the programme while change is happening.
Attracta Beauty Awards 2026 Highly Commended badge
NEW · JULY 2026

Highly Commended: Pioneering Regenerative Skincare

Pioneering Regenerative Skincare

At the Attracta Beauty Awards, known as the Oscars of UK beauty. Every entry is tested by a panel of leading skin experts.

Judging panel

Attracta CourtneyCelebrity makeup artist, awards founder
Dr Sophie ShotterAesthetic doctor
Dr Catharine DenningAesthetic doctor
Dr Zainab LaftahConsultant dermatologist
Dr Priya VermaAesthetic physician

Industry recognition

Awarded 25+ times

A compact edit of Stria Lab's strongest beauty, parent, health and wellness awards from 2023 to 2026.

25+ awards 2023-2026 Winner, finalist and editor recognition
2026 Gold Winner

Best Targeted Body Treatment

Universal Beauty Awards

2026 Gold Winner

Best Buy Product of the Year

Loved By Parents Awards

2026 Platinum Winner

Best Postnatal Product

Loved By Parents Awards

2026 Gold Winner

Best Independent Retailer of the Year

Loved By Parents Awards

2026 Universal Beauty Awards winner 2026 badge

Gold Winner

Best Targeted Body Treatment

2026 Live That Glow finalist 2026 badge

Finalist

Standout Bodycare Product

2025 Global Health and Pharma winner 2025 badge

Winner

Best Stretch Mark Skincare Company

2025 Bambini Baby Awards gold 2025 badge

Gold

Best Stretch Mark Product

2025 Global Green Beauty Awards winner 2025 badge

Gold

Best Vegan Body Product

2025 Universal Beauty Awards silver 2025 badge

Silver

Best Body Oil

2024 Loved By Parents platinum 2024 badge

Platinum

Best Postpartum Skincare

2024 Made for Mums editor's choice award badge

Editor's Choice

Best Stretch Mark Cream

View all 25+ awards

Complete awards list

Our Awards

  1. 2026 Highly Commended - Pioneering Regenerative Skincare: Attracta Beauty Awards
  2. 2026 Gold Winner - Best Targeted Body Treatment: Universal Beauty Awards
  3. 2026 Gold Winner - Best Buy Product of the Year: Loved By Parents Awards
  4. 2026 Platinum Winner - Best Postnatal Product: Loved By Parents Awards
  5. 2026 Gold Winner - Best Independent Retailer of the Year: Loved By Parents Awards
  6. 2026 Cellular Repair Serum of the Year 2026: Global Health & Pharma Awards
  7. 2026 Finalist - Standout Bodycare Product: Live that Glow
  8. 2025 Best Stretch Mark Skincare Company: Global Health & Pharma Awards
  9. 2025 Winner - Innovator Award: Breakout Beauty UK
  10. 2025 Gold - Best Stretch Mark Product: Bambini Baby Awards
  11. 2025 Gold - Best Vegan Body Product: Global Green Beauty Awards
  12. 2025 Silver - Best Body Oil: Universal Beauty Awards
  13. 2025 Silver - Best Product for Pregnancy: Bambini Baby Awards
  14. 2025 Finalist - Standout Body Care: Live That Glow Awards
  15. 2025 Finalist - Sustainable Hero & Body Care: Health & Wellbeing Awards
  16. 2024 Platinum - Best Postpartum Skincare: Loved by Parents Awards
  17. 2024 Gold - Best Vegan Body Product: Global Green Beauty Awards
  18. 2024 Best Emerging Brand: Global Health & Pharma Awards
  19. 2024 Bronze - Age Well Tools: Health & Wellbeing Awards
  20. 2024 Editor's Choice - Best Stretch Mark Cream: Made for Mums Awards
  21. 2024 Highly Commended - Best Body Moisturiser: Top Sante Skincare Awards
  22. 2024 Winner: Vegan Beauty Awards
  23. 2023 Gold - Best New to Market Product: Loved by Parents Awards
  24. 2023 Gold - Postnatal Must-Have: Project Baby Awards
  25. 2023 Silver - Best Maternity Product: Loved by Parents Awards
  26. 2023 Editor's Choice - Best Stretch Mark Cream: Mama & Baby Awards

Consumer Survey Results

87%
saw visible improvement
80%
saw lighter colour
77%
saw reduced depth
Consumer study on the effectiveness of our programme on 30 participants with stretch marks.

Stria Lab vs The Rest

Topical creams & oils (e.g. Bio-Oil / Palmer's)
Stria Programme
Stria Programme
Surgery / clinic
Approach
Single topical
3-step routine
In-clinic procedure
Focus
Surface hydration
Targeted care
Device-led treatment
Pregnancy & Breastfeeding
Daily at home
12-week plan
Appointments
Use
Topical creams & oils
Stria Programme
Laser / needling
Format
Guarantee varies
12-week money-back guarantee
Aftercare varies

Recommended by Industry Experts

Dr Enrizza
Dr. Enrizza Factor says:

“I've been working with stretch marks for over a decade now, and I can tell you no other product gives these results.”

Mica Rickets, Beauty Editor says:
Mica Rickets, Beauty Editor says:

“It works...the red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.

Emily, Top Sante Awards Panellist says:
Emily, Top Sante Awards Panellist says:

“This is an incredible product, after only a few weeks I can really see a difference - the marks are fainter and the skin is plumper.”

Frequently Asked Questions

How long does it take to work?

Best results take 12 weeks - for some people significant change occurs much faster. The most important thing is to give your skin time to recover. The results will be worth the wait!

Does it work for all genders and skin types?

Absolutely! Our programme targets the source of stretch marks - changes in collagen and elastin - which is consistent across skin types.

How do I know it will work for me?

Our products are supported by independent scientific research and designed to target the underlying structural changes associated with stretch marks. If you’re not satisfied with your visible improvement, you have the reassurance of our money-back guarantee.

What's the difference between the cream and the oil?

Our Redefining Stretch Mark Cream is formulated to visibly reduce the appearance of existing stretch marks, helping improve skin texture and tone. Our Collagen X Defence Oil supports skin elasticity and resilience during periods of rapid change, helping to minimise the likelihood of stretch marks forming.

How does the money-back guarantee work?

Try our Stretch Mark Programme as directed for 12 weeks and if you’re not satisfied with the visible improvement, just email us at hello@strialab.com.

How long does 1 tube last?

Use a thin, even layer – around the length of a fingertip – per application. Each tube lasts approximately one month when treating a single area, such as the stomach, hips, thighs, or chest

Is this suitable during maternity or nursing?

Our products are formulated by mums, for mums, and exclude ingredients typically avoided during maternity and nursing, such as retinoids, phthalates and parabens.


We also commissioned an independent Toxicological Chemist and Safety Assessor to review our cream, which concluded that the formula is considered suitable when used as directed during maternity and nursing.


If you have any concerns, we recommend consulting your healthcare provider.


When is the best time to treat stretch marks?

Start early. New stretch marks are often red and raised and respond more quickly. Over time, they can fade and become lighter in colour. Begin using the programme as soon as stretch marks appear for best results.

Reviews

  • 5 stars: 85 (64%)
  • 4 stars: 18 (14%)
  • 3 stars: 20 (15%)
  • 2 stars: 8 (6%)
  • 1 star: 1 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
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H A.

I'm blown away by the results from this cream! My stretch marks were very deep and dark red after I gave birth, but a year later your can barely see them. I started using the cream and the serum with the derma roller about a month after my baby was born and carried on religiously for the 12 weeks following. Since then I've used it here and there and you can really see the results!

H A. review photo
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Eva T.

I bought a program bundle before and had more scrathcmark post treatment paused it and starting again if it doesn’t work or slightly improve my stretchmark I will leave another bad review

Eva T. review photo

Hi Eva, we’re sorry to hear about your experience. We understand how disappointing this must feel. Results can vary from person to person, and consistency is important, but we’d really like to understand what happened and support you properly. Please contact our customer care team on hello@strialab.com so we can get things right for you.

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Anna K.

Definitely worth trying it I notice in a month that stretch marks fade it and this is only in a month time

Anna K. review photo Anna K. review photo

Thank you for taking the time to share your experience and images with us Anna. We are thrilled to see the difference in your stretch marks!

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Lisa

I am pregnant and haven’t used the product because it’s made in PRC rather than in Australia. Would prefer to use something that’s made in Australia especially from an Australian based brand.

Lisa review photo
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Ritika K.

How should I begin to express my gratitude? The pictures truly speak for themselves. After just 3-4 weeks of using "Redefining Stretch Mark Cream", the difference, though perhaps subtle to some, is incredibly relieving for me. I previously suffered from small kidney stones, which led me to use a hot water bottle for pain relief. This unfortunately resulted in erythema ab igne, as shown in the 'before' picture. Thank you for helping me feel confident enough to wear crop tops again.

Ritika K. review photo
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Pumi J.

Love this oil. Absorbs very well and it works too. The best stretch marks treatment I have ever used.
I had old scars and it helped a lot.

Pumi J. review photo Pumi J. review photo
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Maria A.

I have been using this product for almost 1 year there is some improvement.
I have had strechmarks for years and I know it will take time to get it off completely however I am happy with the results so far.

Maria A. review photo Maria A. review photo
B
Baylea

Can defiantly see improvements already can’t wait to see the results after 12 weeks

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Abbi

Amazing cream, really seen a difference after 12 weeks!

Abbi review photo
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Helen

I have been using since my second trimester in pregnancy. I am now 29 weeks pregnant and no stretch marks so far.

Helen review photo Helen review photo
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Jen d.

Too soon to tell any difference after 3/4 weeks and I have been using religiously, but I did come out in a rash after using the microneedling tool for the first time so have needed to wait for that to completely heel before microneedling again. I’m hoping to continue the full 12 weeks and see some results.

Jen d. review photo Jen d. review photo
A
A S.

I was skeptical and crestfallen because I didn't notice any results for a long time. I guess it's because I have got a terrible case of post-partum stretch marks. Anyway 3 months later I noticed results. I'm hopeful than I ever was before and I hope to see more improvement soon!

A S. review photo A S. review photo
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Lauren L.

I’ve been using this cream twice daily for the last 4 or so months and have definitely seen visible improvements on my pregnancy induced stretch marks. I have also been using the microneedle roller more frequently than recommended, around 2-3x week which I think has helped accelerate the results. Very happy with the progress so far.

Lauren L. review photo Lauren L. review photo
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Gem X.

I am on week 3.5weeks into using this product and I can see a difference in the pigmentation of the stretch marks on my stomach.
They are not as purple as they were and definitely more reduced
I started using this when I was only 2 weeks postpartum so my stomach is, as expected, still recovering and this is my second child. I have noticed that my stomach is tightening faster this time round.
I will continue to use the product as instructed for the next 2 months and see the results at the end of the 3 month course. But so far I like it.

Gem X. review photo
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Jessica

When I first discovered strialab I was quite sceptical how a product would work so well as it claimed. I saw their money back guarantee and thought if a company were that confident in their product working that they offered a money back guarantee then it was worth a try.

From the first time I used it I was instantly shocked at the results. The warming feeling it gives is lovely but also my stretch marks within 30 minutes were so much more faded and small. I haven’t been great at being consistent with the product but have been hugely impressed with the difference it’s made regardless. I recommend strialab to all of my other pregnant / post partum mummys ❤️

Jessica review photo Jessica review photo Jessica review photo
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Akansha

The instant effect is insane. they're way less dimply. Tried to get a close-up to show.

Akansha review photo
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Akansha

The instant effect is insane. they're way less dimply. Tried to get a close-up to show.

Akansha review photo
D
Dannielle R.

I had some postpartum stretch marks that I was really self conscious about. I started using this cream early while they were still in the blue/red phase, and within a month of using it daily, they’ve basically disappeared. I’m honestly so happy with the results!

This is incredible to hear, Dannielle. Seeing such a difference in your newer postpartum stretch marks within just a month is amazing. We’re so pleased you found us early and, most importantly, that you’re feeling so happy with your skin again. Meg x

K
Katie C.

Lovely cream. I wish the tube was bigger

Thank you, Katie 🤍 So glad you’re loving the cream! And noted on the tube size - it’s feedback we hear and something we’re looking at as we develop the range. Meg x

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Jasbir S.

It’s very upsetting to say my stretch marks are quite deep, I think I would say I sadly I’ve not seen really change.

Hi Jasbir, thank you for sharing this and we’re sorry you haven’t seen the change you were hoping for. 🤍 For deeper stretch marks in particular, we recommend our complete 12-week Stretch Mark Programme, which combines the cream with weekly microneedling and our serum, rather than the cream alone. If you’d like, please get in touch with our team and we’d be very happy to advise you on the best approach for your stretch marks. Meg x

M
Mueerah U.

Seeing a difference in texture in just two weeks already!

Hi Mueerah, we're thrilled to hear you're noticing a difference so quickly! Thank you for sharing your experience - this is just the beginning!